Gusto Cake
Social Media Marketing
Case Study

The Challenge

GUSTO is a bakery brand of FOODCORP Co Ltd, established in 2017. Produce product made with New Zealand's 100% pure butter, pure milk collected from farm and flour imported from Singapore. Using the modern and unique recipes from Singapore, taste the best.

Gusto had a good quality products but they need good packaging design and digital marketing channel for 4 stages. like Brand Awareness, Brand Engagement, Potential Customers and Loyal Customers in run ways.

The Approach

Firstly, Pixellion created Packaging designs and we developed Brand Awareness strategy for social media (Facebook is most popular in Myanmar). After six months, we developed Brand Awareness and engagement strategy after that we are mostly focus on Brand Awareness and sales and loyal customers.

To describe the unique selling points of any product through a visual medium is very challenging, especially when it comes to food. So we create social media video as how GUSTO cake product by clean and healthy way.

However, GUSTO wasn’t done yet. We watched, we learned and we measured monthly for coming month and campaign. Always we question ourself Are we reaching the right audience? Are we drive sale from social media? What is working and not working from previous month.

We watched, we learned and we measured.