Logos are more than just pictures; they tell you what a company stands for. Some companies spend a lot of money to get their logo just right. We’ll look at the seven most expensive logos and share a cool fact about the Nike logo at the end.
Symantec
Budget : $1.28 Billion
Symantec’s logo cost includes buying part of another company. They wanted their logo to make people think of safety and trust.
BP
Budget : $210 Million
BP’s logo looks like a sunflower and is about different kinds of energy. It was a big step towards being friendlier to the environment.
Accenture
Budget : $100 Million
When Andersen Consulting changed its name to Accenture, it spent a lot on a new logo. The small ‘a’ is about moving forward.
Posten Norge
Budget : $55 Million
Norway’s mail service got a new logo to show they were modern and fast. They put this logo everywhere to update their look.
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ANZ Bank
Budget : $15 Million
ANZ updated its logo to show growth and new ideas. It wasn’t just a new design but also about telling people about the change.
BBC
Budget : $1.8 Million
The BBC’s logo is simple, making it easy to recognize and use everywhere. It shows how the BBC is one big family.
Pepsi
Budget : $1 Million
Pepsi’s logo change was part of refreshing their brand. The new designs show different drinks but keep the famous red, white, and blue colors.
Bonus: Nike Swoosh
Budget : $35
Nike’s logo, known as the Swoosh, was made for just $35. It shows that you don’t always need to spend a lot to have a logo everyone knows and loves.
These stories show why some brands are willing to spend a lot on their logos. A good logo tells a story, sets the company apart, and is something people remember. And sometimes, like with Nike, a simple idea can become very famous.
