Brand Crisis Management: Turning Challenges into Opportunities
In today's business world, a crisis can strike at any time and have serious consequences for a company's reputation and bottom line. A crisis can harm a brand's image, lose…
The Power of Social Listening and Seeding
In the ever evolving world of digital marketing, strategies that foster genuine connections with audiences are paramount. Social listening and seeding are two powerful tactics that can transform how brands…
Beat the Heat, Boost Your Brand
It's time for your brand to shine even brighter and enjoy the warmth of the season now that summer has arrived and the sun is rising higher in the sky.…
10 Types of social media content you need to post
A dynamic social media strategy relies on a diverse content mix to maintain audience interest and engagement. By incorporating a variety of content types, brands can cater to different preferences…
Maintain High Sales After the Holiday
The end of the holiday season often signals a sharp decline in sales, but it doesn't have to. While the festive period offers a significant revenue boost, maintaining this momentum…
Effective Targeting: How Buyer Personas Drive Marketing Success
In this dynamic world of digital marketing, understanding and crafting effective buyer personas is the linchpin of persuasive targeting. And that’s why Buyer Personas combines a crucial role of digital…
Email Subscriber Groups vs Segments
Understanding Groups and Segments Groups are categories within your email list that subscribers can choose when signing up or that you can assign based on set criteria. They're like tags…
Is 4:3 Image Size Better Than Square on Social Media?
4:3 vs Square Images In the dynamic realm of social media, the battle between different image sizes is ongoing. Among the various aspect ratios, 4:3 and square (1:1) stand out…
7 Hidden Secrets Behind Short Videos Success
After the Vine era, we all predicted that short videos would not live to see another day. But we were absolutely wrong. When the TikTok platform emerged in 2016, short…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (2)
Refreshing drink brands often create impactful campaign that go beyond promoting their products and leave consumers with valuable lessons. On the last blog, I wrote about three campaigns that bring…