Email Subscriber Groups vs Segments
Understanding Groups and Segments Groups are categories within your email list that subscribers can choose when signing up or that you can assign based on set criteria. They're like tags…
Is 4:3 Image Size Better Than Square on Social Media?
4:3 vs Square Images In the dynamic realm of social media, the battle between different image sizes is ongoing. Among the various aspect ratios, 4:3 and square (1:1) stand out…
7 Hidden Secrets Behind Short Videos Success
After the Vine era, we all predicted that short videos would not live to see another day. But we were absolutely wrong. When the TikTok platform emerged in 2016, short…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (2)
Refreshing drink brands often create impactful campaign that go beyond promoting their products and leave consumers with valuable lessons. On the last blog, I wrote about three campaigns that bring…
Top 7 Most Expensive Logos Ever Created
Logos are more than just pictures; they tell you what a company stands for. Some companies spend a lot of money to get their logo just right. We'll look at…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (1)
In the variable marketing landscape, some campaigns are particularly popular not only for their creative ideas but also for the valuable lessons in branding, storytelling, and consumer engagement. Here are…
5 Effective AI Tools for Digital Marketers
AI now plays a critical role in the digital marketing sector. People were afraid about AI taking responsibility in the early days of 2023. However, if AI represents greater progress…
Breathing Exercises for Stress Relief
Breathing exercises are a simple yet powerful way to reduce stress and anxiety. By focusing on your breath, you can influence your body's relaxation response, counteracting the stress-inducing effects of…
A Deep Dive into Successful Marketing Campaigns in 2023
The world of marketing in 2023 was an breathtaking playground of creativity and innovation where brands aimed to break through the noise and connect with their target audiences in unforgettable…
7 Common Media Buying Mistakes and How to Avoid Them
Media Buying facilitates targeted communication, improves brand visibility, and provides a measurable and adaptable approach to reaching and engaging a wide audience. As a media buyer, you need to be…