To be a successful marketer, we must first learn to draw inspiration from various successful marketing campaigns and make strategies based on what we learn. That is why we wanted to make this blog series about successful campaigns from your favorite sneaker brands to take inspiration.
For part 1 of this blog series, we will first talk about how just three simple words campaigned from an unexpected perspective and changed the world. This dates back to 1988, when this new campaign emerged and resonated with the global audience for athletic footwear.
The campaign has been going strong for over 50 years, and it was so successful that the tagline of this campaign became one of the top five most famous taglines of all time.
Nike’s “Just Do It” Campaign
A Simple Phrase From Unexpected Perspective
Back in 1980, “Nike” which is a renowned athletic footwear company, was searching for fresh ideas to start a new campaign and approached a freelance copywriter, Dan Wieden. At first, he was struggling to craft a tagline, but he found inspiration in a death row inmate’s last words, “Let’s Do It”. This simple yet powerful sentiment prompted the creation of a groundbreaking tagline for the company, evolving from “Let’s” to the iconic “Just Do It.”
Powerful Message With Just Three Words
The tagline “Just Do It” was simple, direct, and powerful. It encapsulated the idea that anyone, regardless of their ability or experience, could achieve their goals if they just took the first step. This tagline has since become a global phenomenon, inspiring millions to strive for their goals and dreams.
Not Just A Tagline But A Call-To-Action
“Just Do It” doesn’t even have branding or product related messages inscribed on it. It just says you should push yourself and take the first step now to achieve greater things in life. It’s not just another tagline from a brand, but a call-to-action with an inspiring message, which is why it is a popular campaign of all time.
What Can We Learn From It?
The success of the “Just Do It” campaign teaches us multiple lessons, including that simplicity is always important, to be authentic and use real-life experience in branding, and to evoke the emotions of the audience and relate to them on a personal level with your brand rather than just plain information about your products and services.
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Reebok’s “Be More Human” Campaign
Not a Campaign But a Movement
Similar to Nike, Reebok has also had a significant impact on the athletic clothing market with its three-word phrase, “Be More Human.” It’s not just a campaign, but a movement that is encouraging people to push beyond their limits, as Reebok believes everyone has the potential to be more, and they will help achieve their dreams.
What Makes It Unique?
Instead of the old approach of boasting the quality and reliability of the products, Reebok took a different approach of pushing beyond the boundaries of people, as the campaign focuses on the idea that you should be the best version of yourself no matter what kind of strengths and weaknesses you have.
Focus On The People, Not The Brand
“Be More Human” campaign is all about encouraging people, and that’s it. There have been no products showcased over the course of the campaigns. Not only was it different, but it also motivated the audience. Which is why it was successful and gained so much brand awareness that it became one of the most successful campaigns of all time.
Key Takeaways From This Campaign
The “Be More Human” campaign underscores the significance of a human-centric approach in marketing, highlighting that consumers prefer a personalized experience over the brand’s perspective. It prioritizes the emotional connection with the target audience instead of solely promoting the brand’s products and services. To stand out in the crowded marketing landscape, it’s crucial to shift focus towards eliciting and resonating with consumers’ emotions rather than overwhelming campaigns with numerous products and services that lack meaningful impact.
Conclusion
As we conclude Part 1 of our blog series, stay tuned for more insights into successful sneaker brand campaigns. We invite you to explore the realms of simplicity, authenticity, emotional resonance, and a human-centric approach to marketing. Your brand’s journey to standing out and being memorable begins here. Good luck! And keep an eye out for the upcoming parts of this exciting exploration of successful sneaker brand campaigns.
