It is in fact the cool collaboration between Instagram and some food ordering service, to come up with the new button Order Now that will help customers order directly through Instagram without having to go for a third-party app.
In Myanmar, the restaurant owner can only choose Food Panda Service for the order button at the moment.
People will also be able to add the stickers in their own Stories, helping drive awareness of the new offering.
Providing these Order Now buttons and Instagram Story stickers free of charge is the way more than efficient for small restaurant owners struggling in this pandemic.
Instagram has four action buttons of Book, Buy Tickets, Start Order and Reserve Order in the past and these buttons that appear on your business account are directly connected to the selected app for the button integration.