After the Vine era, we all predicted that short videos would not live to see another day. But we were absolutely wrong. When the TikTok platform emerged in 2016, short videos blew up the internet like a wildfire. The timing of TikTok platform was on point as this is the era people would like to consume short-form content on the go instead of long videos where they have to give full attention.
So, let’s talk about short videos and why it’s a huge success in the realm of social media that even advertisers are starting to gain huge success. Are there any secrets? Yes, there are. Here are the 7 hidden secrets behind short video success that you probably didn’t know.
One of the main reasons why short videos are popular among the audience is that they are easy to consume. According to statcounter Globalstats, mobile traffic on the web is more than 50% than desktop users. So, smartphone users are mostly on the go while browsing the internet which is why they prefer short-form than long-form content. Short videos can deliver a lot of information, entertainment, and emotion in under a minute. Moreover, they are easily shareable on social media. This in turn increases the chance for your content to go viral on the internet more easily.
Short videos can be anything and everything. You can use it to entertain, educate, inspire, or persuade your audience in just under 30 seconds. You can also use different styles, formats, and genres according to your creativity and adaptability. And trends are easy to follow and grasp because short videos are easier to produce than long-form video content, where narration and talents are necessary with high-end equipment.
With its highly-accessible and community features like comments reply with videos, duets and challenges, short videos drive engagement faster than any other types of content. You can do collaborations, interact with the audience and make UGC (user-generated content) campaigns on these platforms easily. As the content is free and available to everyone if it matches the algorithm based on the user activity, the ability to create a community with your targeted audience would be easy and effective.
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As mentioned earlier in the blog, given that mobile users dominate the internet, short video platforms, designed with relevant aspect ratios and resolutions for mobile devices, are perfectly suited and optimized for mobile viewing. Moreover, short video platforms offer various features and functions for immersive experience, too. Features such as ready-made custom themes, music, AI voiceovers, AI sub-caption, etc. allow you to create a short video directly from your mobile conveniently without having to edit with 3rd party software.
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Short videos can be measurable with content performance like the amount of likes, comments, shares, watch time, audience retention and conversion rates. Which means that you can use these valuable insights and data to optimize your contents more effectively. As short videos are not like commercial videos where it’s costly and takes months to produce, you could get your insights in a timeframe much faster than the commercial ones.
You can create short videos with minimum equipment and a small budget, all you need is a smartphone, tripod stand, good lighting and sound system. Besides, you can scale and repurpose short videos for various platforms, audiences, and purposes by changing the content length format and tone to fit specific criteria based on each channel’s requirements. For instance, one could make a 15-second teaser for Instagram, a 30-second explainer video for YouTube, and a 60-second story for TikTok out of the same footage carrying similar information.
Short videos can offer a lot of satisfaction and enjoyment as you produce your content with creative and passion. As you start creating your content, you can directly connect with your fans, viewers, customers and build a loyal fanbase dedicated to you in a short amount of time if you keep up with your creativity and consistency. Short videos can also help you achieve your personal or professional goals, such as increasing your brand awareness, growing your audience, generating more leads, or boosting your sales. They can also open up new opportunities and collaborations, as you can showcase your skills, expertise, or talent, and attract the attention of potential partners, sponsors, or employers.
Now you know the secrets behind why short videos trend high and mighty in the social media landscape. So, if you want to either showcase your talents as an influencer or start your branding journey on the digital platform, consider branching out your opportunities to short videos platforms. Good luck!