Do you think it is enough to say you are the best or make a sophisticated text about your brand and company? It is said that an image can be worth more than 1,000 words. And the world we are living in can confirm this. Good Visual Can Improve Your Business.
You need a good image and good visuals as well if you want to be noticed by your potential customers. The business world became harsher today, so you need to cling to any opportunity to get attention to your side. People tend to believe what they see, not what they read or hear, so you need to be fully aware of this.
Social media is a perfect example of where people use visuals. Still, it is no longer a breakthrough to have a business profile on a social media network. Most businesses do this today because they have discovered the great potential social media has for them.
Average consumer attention spend 8 seconds
Facebook, Twitter and Instagram are some of the most important networks used by millions of people every day. So we can say that it is mandatory for a business to be present there as well, for a rapid connection with its clients and possible clients.
But again, do you think it is enough just to be on social media, and nothing more? No, it is not sufficient, because your competitors are ready to devour you and steal all your customers. You need to have strong visuals if you want to attract people on your side.
The best part about social media is the advertising possibilities it offers. While people keep in touch with their friends and family, finding out the latest news, they also have the time to look at various advertisers. Which ones do you think are most accessed?
Time takes for our brains to process visual 1/4 seconds
The ones that look appealing, even if a person does not necessarily look for that particular product or service. If the advertiser is attractive enough, that person will want to see what it is all about. Some people don’t even know they need the things you offer, this is why businesses use advertisers.
But even these went to a different level. Nothing should be done in haste or compromised today because the customer is pickier than ever.
80% People remember what they see
Before panicking about your business visual on social media, you should know that a professional designer can help you solve this matter out. He can take the image of your brand, its values and the message you want it to transmit, and convert all of them into great visuals. Have in mind that your visual is like your identity.
It cannot be copied, and it should represent you. Advertising on social media is not a mission impossible but have good visual for your advertisers is. As mentioned before, people are very selective, so advertisers with a poor graphic and brand image will be totally ignored.
You need to stand out, but not with a flashy or bulky. Opt for a professional visual, made by a professional graphic designer. The small investment you will make in this direction will be repaid in the increased number of sales and the success of your brand and business.
40% of people respond better visual than text
Take your potential customers by surprise, using a great visual done by following the latest trends and standards. You don’t need to know what these are because this is the job of a professional graphic designer. All you need to do is provide the main ideas, and the graphic designer will make sure the design and graphics fit into your requirements and expectancies.
The best thing you can do is to find a graphic designer that specialized in social media advertising. Such a designer knows best how things work on social media from this point of view and know what the audience reacts. He will adopt the best strategy in your case, making sure that the message of your advertiser is delivered and that the good visual will make people want to see it.
Visuals are process 60,000 times faster in the brain than text
Advertising is not what it used to be and even if social media has great potential in this sector still, everything needs to be done in a smart manner. You cannot expect to have great sales numbers if you are not willing to invest in your image and social media visuals.
The way you present yourself and show what you have to offer counts more than you may think, in your path towards success. So don’t overlook this aspect, choosing a specialized graphic designer to take care of this matter.
