The daily activity of family illustration cartoon character for Family Care Soap social media advertising. So here how we create family care soap’s cartoon character case study.
Client Brief
Our client wants to model their marketing system, traditional to digital marketing. Currently, in Myanmar, digital marketing is more and more improve, it can drive the business grow including corporate and SME. So they need to compete other corporate by making social media advertising to get more market share for the Family Care Soap. If so, soap advertising which will be distinguish brand from the competitors.
To be differentiate, they wanted the brand sign to be creative and connected to the theme of the family’s daily activity of cartoon character for every quarter of social media marketing. Because they already make their brand with family pictures and the name also Family Care that was enhance and get a spiritual connection with the customers.
Process
They want the Family Care to be more influence on consumer that it is suitable for all. It has the people knowing on ground and get assist hugely in standard living of local market. Now a days, the era of digital marketing, they faced many competence in their consumer industry field. They started to step on social media marketing and came to us. They proposed the desire that would need more creative in design and attractive copy writing by catching the current condition of trends.
For another steps of the creative process supposed to support illustration character with attractive copy writing. To get brand awareness and engagement on post, the brand needed the copy writing then designer can figured out the creative design. So the copy writer was also engage in the project. Designers are created all cartoon character that written by copy writer such daily activities of parenting, playing, shower, eating, shopping and greeting of the special days.
For this project, we accomplished a set of tasks according to the client’s social media marketing need:
- Illustration Character for cartoon
- Copy writing
- Graphic Design
- Social Media Marketing and content planning.
Brainstorming
Any Cartoon character design start with brainstorming sessions after that designer got the concept idea of copy writing or content. When we have to figure out for some character of cartoon for Family Care, we ever take the time for brainstorming to get the creative idea. Then we start the best and we show the client they always said, it is “we love your creation design”.
Illustrations
A design process is not easy way just like ring a cycle on the paper. To get this daily activity of family cartoon character figured out, we started thinking about the illustration and visualization of parent, daughter and son for family.
At first, we gathered from brainstorm data, copy writing related keywords and image from google search result. Finally we tried linking each idea to figure out with family cartoon character for “Family Care Soap” that our client really love.
Another tasks of cartoon illustrations, we designed for social media marketing needs of characters that related to copy writing. These are the challenges even more interesting, but we had already had the experiences of creating cartoon characters for previous clients. Our design specialists know the solid of online presence of graphic assets that play a role in communication and recognition for social media marketing.
Color Filling
When we finished for every cartoon illustrations, we talk and decided for filling suitable color of each item. But we just only filled the crimson red and dark chocolate colors for Dad and Mon for china pink and china rose colors. For the children and other things we choose the color to be suitable and relate the stories of copy writing.
