Pandemic duration people behavior are start changing. COVID-19 pushes people to digitalize so fast in daily life and more flexible than usual. What is Digital Marketing Tricks During COVID-19?
People are more appreciative of digital technology and using online payment, ordering food, watching videos on YouTube and online. Also home is more look like home. Stay home and WFH situations make more family time and try to hobby like cooking, baking and some DIY projects.
So, it means most of the brands are rethinking their marketing strategies and agencies are changing their strategy for clients. Today we choose some agencies and brands to interview about how to plan and what digital marketing tricks during COVID. Let’s find out.
Hook Agency / Washington, US
One thing we started pushing on during COVID was video. Long video discussions, video podcasts, small 1-2 minute clips for social and the results have been amazing so far. Our trick is to record one jam-packed, valuable video, and pick a few clips out of it for social. 5 videos in one! ~ Cody
Smirk New Media / Oklahoma, US
During COVID my digital marketing agency has really leaned into telling our story. On our website, we’ve made it an important tactic to take all of those case studies that have been sitting around and turn them into compelling content.
Through visuals and keyword-targeted words, we have built supporting stories for all of our service areas. This also helped to buoy our SEO goals, which helped improve our organic leads.
Each case study was paired with other blog content and paid campaigns, which build a self-perpetuating wheel of workcase studies content leads more work. Anyone could do this, it just takes a commitment to work on your own business and tell the stories of your success. ~ Mike
ExaWeb / Metro Manila, PH
During this pandemic, we used Digital Marketing particularly Search Engine Optimization (SEO) and Social Media Marketing (SMM) to help us close new accounts. For SEO, we generated a number of backlinks in different domains. For SMM, we boosted our Facebook page with a Page Likes campaign.
We also boosted our promotional and non-promotional posts daily to generate more engagement. As a result, we were able to increase our Facebook page likes from 1k to 6k in a matter of months. ~ Patrick
Yourlibaas / Pakistan
The best results with 0 investment of time and resources were through Pinterest. What we did was automate Pinterest (Organic). We used to post manually on Pinterest every now and then and didn’t attract any customers/visitors to our eCommerce portal.
A few months ago, we installed a Shopify plugin to automatically push product images to Pinterest. The results were unexpected, thanks to the increased engagement during the pandemic. We now have around 930k monthly Pinterest viewers with 26k followers. An average monthly sales of $56k within the last quarter without spending a penny on Pinterest.
We are based in India and offer International shipping. Most of the Pinterest user are located internationally. Primarily within the US, UK and Canada with a sizeable number in the MENA region. My advice is: Do not ignore any social media platform, automate the ones using their APIs. Or SMM tools if you can’t afford to manually updating them regularly. ~ Akram
Digital Third Coast / Chicago, US
As a digital marketer, Covid-19 has forced our agency to shift our marketing strategy drastically in a short period of time. With the media’s heavily focused Corona coverage we found our regular content not getting the coverage we would normally get.
Because of this we have largely paused all non-covid related content and have largely shifted to creating content that is more coronavirus-specific. By doing that we’ve seen some good returns on media coverage and earning backlinks which has helped keep up traffic and our search rankings.
It’s important to still create content that is relevant or your brand and our audience, but shifting it to have a covid/angle has really helped our digital marketing efforts during these trying times.
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We’ve also changed our messaging to be more empathetic as we don’t know what the person reading our emails is currently going through. We’ve also tried to stay away from the markets hit hardest by Covid-19 as we realize that news coverage news to be focused on helping people dealing with this tragedy. ~ Matthew
WOW Skin Science / Karnataka, IN
Due to customer buying behavior changes that have occured since the pandemic and lockdown. We have shifted a lot of our marketing budget towards influencer marketing on social media. Our influencer outreach team uses insense.pro and carro to gather influencers to give us UGC (user-generated content).
Most of the time we give them free products in exchange for a video testimonial/usage and recommendation. We also have a collaboration program, where we get access to influencers’ FB / IG to advertise their generated content. It makes it more personalized and gives our brand more reach.
Depending on the influencer we give $100/month base pay for getting access to their FB page. We also give them a 5% rev share to all sales that they generate through their links. Our media buying team works with their FB pages to promote any products they pushed using UGC ads.
These strategies have proven to be the most successful in driving traffic and growth from social media, but please consider each industry is distinct and the current state of the world has had a major effect on our decisions. ~ Ashwin
Clarify Capital / New York, US
Because e-commerce has become more prevalent during COVID, it’s never been more important for brands to establish a strong online presence and use digital media strategically.
We leverage our social channels, with a focus on LinkedIn, to target qualified prospects and direct traffic to our online site. The trick is to personalize ads to subsets of consumers that are a good fit for our products. The more individualized the marketing, the better.
When a prospect clicks on our ad, they’re taken to a custom landing page based on their profile and interests. We find LinkedIn to be the most effective channel because we’re able to target with greater specificity. This helps our leads convert at a higher rate compared to broader targeting approaches when our audience is less defined. ~ Kim
Prana Brush / Washington, US
We are a 100% female-run e-commerce social enterprise in the health and wellness industry, which we founded in 2015. Based on my experience, my #1 on-site digital marketing tip for increasing conversions during COVID-19 is to implement a real-time chat window and market your store as being available for real-time conversations with your customers.
The reality is that many shoppers are missing the personal interaction they get from brick and mortar stores, so making the customer as close as possible to that is one of the best things you can do from a marketing perspective.
Our comparison of the data before and after implementing a chat window showed that being available to our readers to answers questions immediately over chat dramatically increased their willingness to browse our site (increasing average page views), increased the time they spent on our site (increasing dwell time), and increased their confidence in our brand and their willingness to make a purchase (increased conversions).
In general, we saw a 20% increase in average page views and dwell time and a comparable increase in conversions. Our advice for other companies is to consider implementing chat boxes, but being careful to do so cautiously. Chat boxes are only effective if you have the ability to monitor them and respond to questions in real time.
If your resources are strained, it is better not to have a chatbox than to have one that cannot be properly staffed as this may negatively impact a user’s perception of your site. ~ Rebecca
Twillful / Ohio, US
Marketing during the age of COVID-19 has certainly been interesting and will no doubt produce intriguing case studies once we get this pandemic behind us. As the Managing Partner of a digital positioning agency, we’ve had to make a number of strategic pivots for our clients.
With the in-person economy coming to a standstill, the attention turned to the digital realm. With that being said, our number one performing tactic during this period has been direct mail.
Yes, the traditional marketing method of sending letters and postcards has worked best for a number of our clients. We knew that almost every business would be flocking to the online advertising space, making ad costs increase and cluttering the various social channels.
That’s why we decided to do something different. When large events occur that direct people one way, think about going the exact opposite route. It has worked exceptionally well for us and our clients! ~ Andrew
