Maintain High Sales After the Holiday
The end of the holiday season often signals a sharp decline in sales, but it doesn't have to. While the festive period offers a significant revenue boost, maintaining this momentum…
Effective Targeting: How Buyer Personas Drive Marketing Success
In this dynamic world of digital marketing, understanding and crafting effective buyer personas is the linchpin of persuasive targeting. And that’s why Buyer Personas combines a crucial role of digital…
Email Subscriber Groups vs Segments
Understanding Groups and Segments Groups are categories within your email list that subscribers can choose when signing up or that you can assign based on set criteria. They're like tags…
7 Hidden Secrets Behind Short Videos Success
After the Vine era, we all predicted that short videos would not live to see another day. But we were absolutely wrong. When the TikTok platform emerged in 2016, short…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (2)
Refreshing drink brands often create impactful campaign that go beyond promoting their products and leave consumers with valuable lessons. On the last blog, I wrote about three campaigns that bring…
Why Your Brand Should Be Onboard on Lemon8
In the ever-evolving landscape of social media, new platforms frequently emerge, offering fresh avenues for brands to connect with their audience. Lemon8 is one such platform that has been gaining…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (1)
In the variable marketing landscape, some campaigns are particularly popular not only for their creative ideas but also for the valuable lessons in branding, storytelling, and consumer engagement. Here are…
5 Effective AI Tools for Digital Marketers
AI now plays a critical role in the digital marketing sector. People were afraid about AI taking responsibility in the early days of 2023. However, if AI represents greater progress…
A Deep Dive into Successful Marketing Campaigns in 2023
The world of marketing in 2023 was an breathtaking playground of creativity and innovation where brands aimed to break through the noise and connect with their target audiences in unforgettable…
7 Common Media Buying Mistakes and How to Avoid Them
Media Buying facilitates targeted communication, improves brand visibility, and provides a measurable and adaptable approach to reaching and engaging a wide audience. As a media buyer, you need to be…