Maintain High Sales After the Holiday
The end of the holiday season often signals a sharp decline in sales, but it doesn't have to. While the festive period offers a significant revenue boost, maintaining this momentum…
Top Gmail Organizing Tips to Streamline Your Inbox
Managing an overflowing inbox can be overwhelming, especially when it's cluttered with unread emails, subscriptions, and important messages you can't afford to miss. Fortunately, Gmail offers a plethora of tools…
Effective Targeting: How Buyer Personas Drive Marketing Success
In this dynamic world of digital marketing, understanding and crafting effective buyer personas is the linchpin of persuasive targeting. And that’s why Buyer Personas combines a crucial role of digital…
Email Subscriber Groups vs Segments
Understanding Groups and Segments Groups are categories within your email list that subscribers can choose when signing up or that you can assign based on set criteria. They're like tags…
Is 4:3 Image Size Better Than Square on Social Media?
4:3 vs Square Images In the dynamic realm of social media, the battle between different image sizes is ongoing. Among the various aspect ratios, 4:3 and square (1:1) stand out…
Top 7 Most Expensive Logos Ever Created
Logos are more than just pictures; they tell you what a company stands for. Some companies spend a lot of money to get their logo just right. We'll look at…
How to Effectively Hire and Manage a Digital Marketing Agency
Navigating the digital marketing landscape can be complex, but with the right agency partnership, your business can thrive online. Here’s a guide on how to effectively hire and manage a…
Why Your Brand Should Be Onboard on Lemon8
In the ever-evolving landscape of social media, new platforms frequently emerge, offering fresh avenues for brands to connect with their audience. Lemon8 is one such platform that has been gaining…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (1)
In the variable marketing landscape, some campaigns are particularly popular not only for their creative ideas but also for the valuable lessons in branding, storytelling, and consumer engagement. Here are…
7 Common Media Buying Mistakes and How to Avoid Them
Media Buying facilitates targeted communication, improves brand visibility, and provides a measurable and adaptable approach to reaching and engaging a wide audience. As a media buyer, you need to be…