Video marketing is when brands produce video content to raise their profile online. When done effectively, video can be a powerful way for a brand to communicate its message in a way that is easily accessible to a large audience. One of the most recent additions to your promotional toolkit is video marketing. But you may still have your doubts. Is it really worth considering using videos for promoting your business? Yes, it’s worth it. Video is one of the most adaptable and profitable digital marketing tools, not simply because everyone is doing it. Here are 7 reasons why video content marketing is more important than ever and why your business needs it.
Videos have a Good Return on Investment
Your video’s return on investment will be determined by a number of factors, including how well you’ve organized your content strategy and the quality of your videos. Despite this, 83% of businesses say that video provides a good return on investment.
Online video editing tools are continually developing and getting more affordable these days. Even your smartphone can produce great videos, making it simple to create engaging videos at a low cost.
Videos Engage Doubtful and Lazy Buyers
Today’s life is far too hectic to devote time to reading lengthy product descriptions or researching services in depth. The modern customer expects to see a product in action before purchasing it. A study shows that 68% of consumers would prefer watching an explainer video to solve any product-related problem.
With video marketing, you can engage the toughest of the toughest buyers. Make sure you target not only the eyes but also the ears of potential consumers.
Videos Boost Conversions and Sales
Video might potentially result in direct sales. When customers can see things in action through videos, they are more likely to purchase them. According to studies, 74% of people who saw an explainer video about a product or service subsequently bought it.
Video is also beneficial for websites as they keep users on the pages for a longer period of time and encourages them to look around the website as well. This is ideal for those who prefer not to read product descriptions.
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Videos Explain Things Better
When you launch a new service or product, videos might be more useful to users than just simple text content. By showing users how your product works through videos, they’re more likely to have a better understanding of the service and will be more willing to make a purchase. 98% of users say they’ve watched an explainer video to learn more about a product or service.
Videos make it easier to communicate difficult concepts than still images. For this, you could make animated videos. Animation has the ability to bring concepts to life in a way that neither text nor live video can. Animated videos are the ideal blend of entertainment, nostalgia, and simplicity.
Videos Encourage People to Share
These days, social media networks are better suited to allow users to effortlessly share videos with other users. With Live Video on Facebook, Instagram Stories and even LinkedIn Stories, these platforms are evolving to focus on video content more than they did before.
In a social media context, however, video marketers must keep in mind that consumers share feelings rather than facts. If a branded video was engaging, 76% of users said they would share it with their friends. So it is important to create fun entertaining videos to encourage social shares. While emotions aren’t precisely a return on investment, social shares can help drive visitors to your site.
Videos Attract New Customers
Most people would rather watch a movie than read the book that it’s based on. Videos, like this concept, can draw more attention than text-based content.
When it comes to gaining new customers, videos are fantastic. Branded video advertising on social media is the most common way for consumers to learn about businesses, even surpassing recommendations from friends and family. Furthermore, 93% of businesses reported that a video led to the acquisition of a new customer.
Google Loves Videos
As videos encourage users to spend longer time on your website, this will show search engines, especially Google, that your website has good and engaging content. And now that Google owns YouTube, there’s a significant increase in how videos can affect your search engine rankings.
Make sure your YouTube videos are SEO-friendly. Create catchy titles and descriptions. Include a backlink to your website, products, and services. Provide a path for potential customers to take the next step.
