Neil Patel, the SEO guy. Let us introduce with Neil Patel. Neil Patel is a famous entrepreneur, analytics expert and investor. He is affectionately known as the SEO guy. He is best known as the founder of Crazy Egg, Hello Bar and KISSmetrics and the three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online.
Neil is the New York Times Bestselling author. He consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.
His motivation? Simple: to be rich.
According to Forbes, he is one of the top ten marketers and he has been recognized by former US President Barack Obama as one of the top 100 entrepreneurs under the age of 30. We talked to Neil about the technology, marketing, the lessons he learned from the start of his journey and we’re excited to share his valuable insights. Here is what Neil answered to Pixellion’s questions.
You will see a lot more automation. From auto content creation, to even automating SEO through javascript, a lot more automation will take place in 2022. It won’t be perfect, but it will help save hours of work each week for many digital marketers.
You must be great at building a brand. If you look at a lot of the top sites that rank, they tend to be brands. SEO is not just about link building or on page SEO, it is about building a great product, service, and eventually an amazing brand. When everything lines up, in the long run you will rank higher.
Experiment. There is no one way or generic formula to become a great marketer. You must experiment and continually try new things.
Like what I mentioned in my first answer, automation will be a big trend this year. It won’t be perfect, but the hours it saves will make it popular.
Doing marketing on a limited budget. When starting off it is hard to create tons of content or build tons of links or spend a lot of money on paid ads. Especially because most things require a decent size team, which costs money, or they require paying networks money. One of the best ways to get around this is creativity. What can you do that others are not doing? How can you stand out? It’s not easy, but that is what you should be thinking about.
I have one too many “significant” failures to list them out. But what I have learned is you will make mistakes and fail, it is natural. If you can learn from your mistakes and avoid making the same ones repeatedly, eventually you will make less mistakes, fail less and will be more likely to succeed.
My biggest mentors have been YouTube and blogs. Not really an individual person, but you can learn so much from reading and watching videos. I highly recommend it to everyone if you want to keep learning more.