Have you been in a presentation where you can’t convince people to make your ideas stick? People are glazing at you but you know in your heart that you are not making a good impression. So what do we do? What is the click for the people to listen to you and your ideas are stuck inside their brain? What are the secrets behind it? If you ponder through these questions, we’re here to give you 7 presentation tips to make your ideas stick like glue.
Simplify As Much As You Can
Less is more. Simplify your message by stripping it to the core. For example, imagine a business presentation proposing a new venture. While your slides might contain technical details, your speech should focus on the core idea. Instead of saying “The target market should be segmented into three SEC groups,” explain that you’ll tailor your marketing message to three distinct customer groups.
Storytelling To Make It Interesting
While we do know that presentation needs to be professional, we should also make it interesting by storytelling. People do connect each other better by stories we tell. Even for a buyer persona, it’s best that we present a buyer persona journey by creating a life story like what he does daily and how he will choose our product through what marketing channels both online and offline. It would seem real rather than presenting the facts of what our buyer looks like.
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Choose The Right Visuals
Visuals are powerful tools to make your ideas stick but choosing the right visuals is challenging yet rewarding. Use relevant high-quality images, infographics and even short videos, and present your idea along with the flow. Make them picture your idea in their heads instead of just presenting with boring facts and details.
Be Concrete
Present your ideas in a way that people can understand and relate to. In kindergarten, we were taught addition and subtraction by counting them with our own hands, right? Because we can relate more by being practical rather than calculating numbers for which we don’t actually see in our minds. So, when you present your ideas, you need to explain in concrete and relatable details that the human mind can easily understand rather than crunching numbers and percentages.
Emotions Are Powerful
All the stories we tell about our lives are filled with emotions whether it’s happy or sad. Every successful idea is based on people’s nature and how they feel about something. People only care when they feel something. So, when you present your idea, use humor, inspirational quotes, or personal anecdotes to make it authentic and evoke emotions from your audience.
Sprinkle With Curiosity
Every powerful presentation starts by intriguing the audience with a surprising fact or making them think of something for the end goals like how do we get there. You know the TV series left a hangover near the end of every episode to make us want to watch for the new episodes? Use the same strategy. Plant a seed first without trying to water it. Make people think something first and then guide them through how your ideas are worthwhile.
Practice Makes Perfect
Muhammad Ali said “I hated every minute of training, but I said, ‘Don’t quit’. Suffer now and live the rest of your life as a champion”. What a great quote. The same can be said for your presentation. Nobody will be impressed and think about your ideas no matter how great it is if you look uncomfortable and have no confidence in your claims. So start practicing before you have to make a big presentation for your great ideas.
Conclusion
In conclusion, we hope that you’ve learned everything in this blog and make a great impact in your presentation. Ideas are bulletproof but you do need to be confident, insightful, and interesting to present your ideas. May this blog pave the path to great success in your business journey as we say farewell. Good luck!
