In this modern world, always brainstorming for work can block creative ideas, and you can say it is boring. So let’s find out what we can learn from our relaxing time. There are many ways to relax on your own. For me and our agency, we sometimes do movie time with colleagues. So, let’s take a look at 7 Marketing Ideas You Can Get From Your Favorite Sitcom.
There are a lot of TV shows and sitcoms, but let me share the one we recently watched. Raise your hand if you have ever watched the F.R.I.E.N.D.S. sitcom! Honestly, who wouldn’t find that show enjoyable? While enjoying this show, you can learn not only about the strong bonds between friends but also the best marketing lessons.
So many examples of subtle marketing could be identified in this show. Every character in this is unique and teaches you marketing strategies to change the way you oversee marketing strategies forever.
Know your audience.
In this crowded world of social media age, it is the most important point to know your customers. Which age group you target for your products, what they need, and what they want. Remember the scene when Monica and Chandler were about to make love, but Chandler swept stuff off on the table and made a mess? And then, Monica said, “OK, trying to turn me on by making a mess? Know your audience” on season 9, episode 21. You can watch that as an example that is related to Marketing. If you don’t know your audience, your plans and strategies will be blown off.
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Know what you sell and market it.
If you can clearly identify your audience, it is more important to measure the success of the content. In this greatest show of F.R.I.E.N.D.S, the showmakers exactly know what their audience wants.
The love birds couple we all love from this show, Monica and Chandler were meant to be short time fling.But the response of the audience became fantastic and so into this new couple, so, the showmakers listen to their customers and changed the plots to turn this couple into a serious one throughout the show. What’s the result of it? This couple became iconic and everyone loves it right? You need to give emotional content that can attract your audience.
Think outside the box and always be prepared to stand out.
As a marketer, are you always prepared for taking risks? Let’s take a look at Phoebe, the honest lady alive who wrote songs in every situation and never afraid to show her skills. Did she sing great? The answer will be “No” but we all love her songs, one for example, “Smelly Cat”. Further, Joey who was a struggling actor,and Chandler who switched his career in his 30s. These characters never failed to teach us not to be afraid of standing out and taking risks. So, don’t be shy of thinking outside the box. In this marketing field, it is important to be unique and great by thinking outside the box.
Rather than alone, Brainstorm Together.
Do you notice that if they have something, they all discuss something together throughout the show? From that, we all can know how important teamwork is. Everyone can have different perspectives and ideas over everything like your project or some issues. Try to know how each of your group members have different innovative thoughts and their point of views on some issues. Teamwork in the workplace can encourage personal growth, increase job satisfaction and reduce stress.
Learn to move forward from mistakes.
No one is perfect and we all make mistakes. You can see and also learn this fact from this sitcom, right? All the characters are flawed but when they made mistakes, they apologized to each other and tried to make them better as I mentioned above. If you made a mistake, how did you handle it? It’s best to accept, take responsibility and take steps to move forward and never do it again.
Support Influencer Marketing
Just think of yourself, how do you always choose and buy some products? How do you get trustworthy of the product that you want to buy? Sometimes, you buy it by the recommendation of a friend or a celebrity or influencers. That’s the power of influencer marketing. Every customer wants to know about the quality and product assurance before they try using it. That’s why.
In F.R.I.E.N.D.S, the showmakers know the power of influencer marketing concept and use famous celebrities from Brad Pitt, Bruce Willis to Cole Sprouse.
Success or Popularity isn’t achieved overnight.
Like the proverb “ Clear water can’t be obtained from a well that’s just been dug”. Nothing can be achieved overnight. It takes months, sometimes years. To be iconic, you need to have strategic plannings, PR, data analysis and consumer data and your countless effort. Also the show,the success of F.R.I.E.N.D.S didn’t achieve overnight, the reviews were just average as it was first published. It took time. We have our own time but we must not stop going to our goals.
Okay, I hope you all might get something in this article and enjoy it. Take these marketing lessons from this kick-ass show and use them in your workplace. Drink Coffee and enjoy the show.
