SEO (Search Engine Optimization) is one of the best and most effective ways to attract potential customers to your website. But one must ensure to use SEO appropriately. As per the stats and research, almost 3.5 billion searches are there on Google each day. But among them, only 0.78% of the Google searches go on results from the second page. The top result in Google search results gets an average CTR of 31.7%.
What do these stats try to deliver?
To get organic traffic for your website, one must need to rank on the SERP page. And this step requires interference from top professional seo services. The SEO trends keep evolving with time. Here we have tried to explain some of the most important SEO trends that will leverage SEO success in 2021. The list includes:
- Artificial Intelligence
- Voice Search
- Keyword Research
- Video Marketing
- Mobile Friendliness
- Long-Form Content
- Featured Snippets
Here are top SEO trends
As discussed earlier, to rank on the top or even maintain your rankings, one must keep modifying their SEO latest techniques 2021 under Google. As the algorithm of Google is involved. Here is the detailed explanation of the most significant SEO trends and Google trends one can use as their future of SEO.
1. Artificial Intelligence
Artificial Intelligence is changing the way people are interacting with online content and the market. Google’s AI algorithm is worth noticing. A few years ago, an algorithm known as RankBrain played a vital role in Google’s ranking factors for their SERPs (search engine results page). Greg Carrado was the senior Google scientist who helped in developing Rankbrain.
He already had highlighted the tool’s uniqueness and ability to learn. “Mr Greg said that all other signals are based on discoveries and insights of the people in information retrieval have had, and there is nothing.” He feels that the RankBrain will modify and improvise with time. It has made AI one of the top SEO trends to boost SEO in 2021.
Now the big question is: How do you optimize your SEO for RankBrain? As the search engine will not share any details, experts conclude that the user experience signals are the fundamental determinant. These SEO tips include factors from the click-through rate to the average time spent on the webpage. You need to focus on fascinating and engaging readers with helpful and organized content. These all-SEO latest technique in 2021 can help you access page strength based on readability, backlinks, and more.
2. Voice Search
Thanks to amazing innovations like Google Assistant, Apple Siri and Alexa, voice search technology has evolved to use search engines as the technology has improved and has become more popular among the future of SEO. Indeed the data says that almost 55% of households have predicted to own a smart speaker by the year 2022.
To enhance voice search, one must consider their keywords—Hunt for longer phrases or words that people might use for voice search. The grammatically correct keyword phrase might be What are the new SEO trends for 2021? but the people search for new SEO trends 2021. So carefully choose your keywords and use them in your article.
3. Enhance Keyword Research
Statistics say that almost 50% of the Google searches are zero-click searches. It defines that more than half of the Google searches end without a single click on the webpage link. The rich results in the SERP Google business listings with menus and other contact information are featured snippets with answers. As they share related questions with according answers, several customers can get their answers without even clicking on the link or even finishing typing the query.
The solution is provided for your website, ads, and business profile. The blog content covers those keywords and phrases per the searcher’s intent. Considering these advancements in SERPs and healthy competition out there. It is vital to invest in keywords that can drive traffic and sales for your business. How to enhance keyword research? If you want to enhance your keyword research, it is vital to use top keyword research tools.
- Hunt for long-tail and targeted keywords of your business. And to hunt for them, you would require some creativity, skills and tools. But the top secret of Google Search Console is that it is your gold mine where you can effortlessly find unique keywords for your future of SEO.
- Comprehend the intent as SEO tools are important to carry out SEO trends. It would be best if you analyzed the SERP for that keyword before you choose them. If your intent is right, then a low-volume keyword with only 10-12 numbers searches can still generate thousands of dollars of revenue in a month.
Therefore, do your keyword research with a lot more patience and search for keywords that can effortlessly provide top ranking and generate revenues.
4. Video Marketing
YouTube is the second most popular search engine after Google, with more than 1 Billion users. So in case you are not interested in videos, it’s time to get involved. But you would require SEO tips to optimize video content for search engines. Hence initiate with optimizing your video channel, name, and description. The description shall not be overloaded with keywords but must provide a user-friendly description for your channel.
However, the keywords play a vital role, like if you are optimizing video for your YouTube channel, you can use YouTube’s autocomplete feature. Initiate by typing your video’s topic, and then some suggestions will appear in the search field. These suggestions are the related keywords that one can use for optimizing the video for reaching your target audience. it could turn out to be an effective SEO trend in the future of SEO.
5. Mobile Friendliness
In 2019, Google set up mobile-first indexing, defining that the search engine primarily displays the mobile version. In addition, they are taking into consideration the preliminary version in place of the desktop version. These modifications in the SEO trends make sense as about 73% of the internet users by 2021 are likely to shift to mobile devices to use the internet. Run a test of how effective your mobile site is with Google’s free mobile-friendly test after looking at the mobile usability report in the Google search console.
To ensure that your page is user-friendly and also ensure that Google can get over your URLs. So, ensure that you don’t have a disallow directive in that place. Also, be vigilant that Googlebot would not load the content that requires user interactions like swiping or clicking. So, you need to ensure that Google glances at this lazy-loaded content. Finally, one must use the same meta robots’ tags on both mobile and desktop sites.
6. Long-Form Content
As per the state of content marketing report, a long read of 3000+ words grab three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than the articles of the average length of 800-1200 words. Therefore, start focusing on long-form content to get higher search rankings. Therefore, it is said that the content offered to the public shall maintain the quality. These SEO trends aim to provide users with shareable information that will keep them engaged.
But how do we get to achieve this? Initially, distribute your content into various sections with H1, H2 and H3 subheadings to make the content scannable. Subheadings are quite important for mobile sites. On the other hand, assure that you have a relevant link in your hands as authoritative sources will have a solid authority score.
And at last, make sure that your content is easy to share. Include the sharing links at the headline and add them in the conclusion to share the quick click. Various SEO latest techniques in 2021 can help you optimize your content for search. Then enter the query you want your content to rank for, and accordingly, you’ll get recommendations as to the content length. Similar keywords should be included, and an intimate look at the top-ranking pages appears.
7. Featured Snippets
Don’t panic as you don’t have to strictly develop long-term content to climb the ladder of Google rankings. Featured snippets which came out in 2017 are like a shortcut SEO trend to gain prominence in Google as they are very brief. In some cases, where you would type something into the Google Search engine, you might see a box of SERPs above the actual results. That is known as a snippet.
Achieving a featured snippet is an amazing way to get on the coveted first page of the search engine results. In addition, these SEO trends help to steal significant traffic from your competitors.
As featured, snippets display a group of information that is structured as a Q&A or a brief bullet point. For example, various rich snippets involve images, product prices, start-based reviews, and quite similar bits of information. To develop your featured snippets, concentrate on question-based queries and use relevant keywords. And you can also use the Google search function “people also ask” for your inspiration.
Conclusion
The future SEO is surely to get complex with each passing day, and the above list makes its quite clear. The SEO trends that include optimizing keywords and meta titles are gone.
As with SEO latest technique in 2021, one must think of everything starting from voice search to video marketing for their future of SEO. Metrics keeps on changing, and therefore it is significant to stay on the top of your place in the search engine rankings.
And the right SEO tips, SEO trends can help you get all the vital information you would require to boost your SEO in 2021. Contact any professional SEO services for verified advice for your future SEO and which SEO trends would suit your business.
