SEO is one of the best part of digital marketing. It takes a long time; not a one day, one week, one month and one year project. It needs much todo and worth to wait for the result. Here 7 Business Owners Explain How SEO change their sale and revenue.
For small businesses, SEO is the best investment to save your future marketing budget. So, we have decided to interview 7 business owner and let me share their thoughts here.
A small amount of quality traffic is better than no traffic at all.
Content is king. There’s no more over-optimizing through keyword spam and other shady methods that are going to help you out. Google is doing a better and better job of “understanding” what effectively answers queries through user behavior tracking (bounce rates, retention time, etc.)
So the most effective way to generate leads and sales is to craft quality content that answers queries. Speaking of which, choose keywords carefully. Small business owners aren’t going to rank on high difficulty, popular keywords. That’s just the reality of the situation. Opt for lower-difficulty, lower-traffic options instead. It’s a long-con practice, but it pays off with time. And a small amount of quality traffic is better than no traffic at all.
Thanks Domantas Gudeliauskas, Zyro
With the right SEO we get filtered out audiences
SEO has many benefits for businesses such as ours. One of the many benefits of SEO is that with the right SEO we get filtered out audiences who are actually interested in getting our services.
So when we have filtered out audiences, there is actually a higher chance of a conversion. Other impacts from SEO efforts can also have an impact on the revenue stream such as brand awareness and web presence. The more credible your business looks the higher the revenue and reward will be.
Thanks Osama Khabab, Motion Cue
Make sure that the backlink comes from a relevant website
Many SEOs have only focused on content and On-Page SEO and neglects link building and fails to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance.
Make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful. Domain authority is a metric that Google used to use a few years ago to rate the reputability of a website.
Google stopped posting this number and its page-specific counterpart page authority a while back, but in one shape or another, it’s still clearly part of their algorithm.
Testimonial link building is also important. Many businesses offer the chance to say about your experience using their products which gives a great opportunity to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.
Write posts on a regular basis and make sure that your content is relevant, useful, and well-structured. In time, it will most likely gain authority.
Thanks Jennifer Willy, Etia
This growth wouldn’t have been possible without SEO.
We’re a local business in Columbus, Ohio. We started our digital marketing agency in 2010. It took us 2-years to optimize our site well and come up with a strategy to rank well locally.
Once we achieved our goal of ranking well in Columbus, it was a game-changer for us. We started getting new leads on a weekly basis, which ultimately increased revenue. Once we started getting new clients, more referrals started happening.
Thanks Jason Parks, The Media Captain
Local SEO can help you gain more traffic from your locality
Make sure that the homepage of the website is fully optimized because its the first place that search engine will look when ranking your website.
This can also mean that you should be able to fully optimize the website images to load faster and cleaner. Local SEO can help you gain more traffic from your locality. The best way to do this is to fully optimize your GMB [Google my business] page.
You can add targeted keywords in your business descriptions and include complete details about your business, such as phone numbers, email, etc. Also, get positive reviews on your business. Create amazing content for your business website.
Content is the key to make your SEO stand out in search engines. You can include targeted keywords in your blog posts and use Google Analytics or Search Console for identifying the ranking keywords to create more suitable content for your business.
Thanks Adeel Shabir, DSRPT
The time and effort is well worth it
We are a 100% female run e-commerce company in the health and wellness space. We are very much engaged in improving our SEO to increase traffic to our store.
We do so mostly by generating strong blog content on a number of different subjects of interest to our audience. We find that spending the time upfront to create a truly exceptional blog post can pay enormous dividends in terms of ranking with Google.
While it takes time to create the content and even more time to wait for Google to recognize it, the time and effort is well worth it.
Thanks Jessica Rose, Copper H2O
The website must load fast and be easily viewable on both desktop and mobile devices
The most important aspect of SEO is producing top tier content that is A) better than any other content elsewhere and B) adept at satisfying their search intent. If you fail to do this, a searcher will look for another website to satisfy their search needs.
The content must provide specific expert answers that are easy to find and easy to visually consume. The website must load fast and be easily viewable on both desktop and mobile devices. Lastly, your call to action must be clear and easy for your users to execute.
Whether you’re looking to get emails, phone numbers, subscriptions or anything else, you must make it apparent what you want your user to do. Getting traffic organically from Google is amazing, but if you fail to get the user to take the desired action the traffic is relatively worthless.
Thanks Anthony Martin, Choice Mutual
