SEO is one of the most powerful tools in digital marketing. However, it is not a quick fix it takes time, patience, and consistent effort. SEO isn’t a one day, one week, or even one year project. It’s an ongoing investment that, when done correctly, can yield long lasting results.
We spoke with 7 business owners who shared how SEO has positively impacted their sales, revenue, and overall business growth. Their insights highlight why SEO remains the best investment for small businesses.
Quality Traffic Over Quantity – Domantas Gudeliauskas, Zyro
“A small amount of quality traffic is better than no traffic at all.”
Google no longer rewards over optimized, keyword stuffed content. Instead, it prioritizes user experience by tracking bounce rates, retention time, and other behavior metrics.
To win at SEO, focus on:
- Crafting high quality, relevant content that answers users’ queries.
- Targeting low difficulty, low competition keywords to rank faster.
SEO is a long term practice, but the payoff high-quality traffic is well worth the effort.
Filtered Audiences is Higher Conversions – Osama Khabab, Motion Cue
“With the right SEO, we get filtered-out audiences who are actually interested in our services.”
SEO does more than drive traffic it helps you attract qualified leads. A targeted audience means:
- Higher conversion rates.
- Improved brand awareness and credibility.
When your business looks credible and trustworthy, increased revenue naturally follows.
Backlinks from Relevant Sources Matter – Jennifer Willy, Etia
“Make sure that the backlink comes from a website that is relevant to your niche.”
Content and on-page SEO are crucial, but many businesses neglect link-building strategies. Tips to strengthen your link profile include:
- Prioritize niche-relevant backlinks to avoid penalties.
- Explore testimonial link-building opportunities for easier approvals.
- Publish regular, valuable content that earns organic backlinks over time.
Consistency and perseverance will help your website build authority and trust.
Local SEO is a Game-Changer – Jason Parks, The Media Captain
“We started getting new leads weekly, which ultimately increased our revenue.”
Local businesses, like Jason’s agency in Columbus, Ohio, can transform their growth through local SEO strategies:
- Optimize for local keywords to rank in your region.
- Focus on Google My Business (GMB) and local directories.
When done right, local SEO generates consistent leads, fuels word-of-mouth referrals, and boosts revenue.
Maximize Local SEO with Google My Business – Adeel Shabir, DSRPT
“Fully optimize your GMB page and target local keywords to increase traffic.”
To dominate local SEO:
- Optimize your homepage and ensure fast loading speeds.
- Enhance your Google My Business profile with accurate business details, photos, and keywords.
- Get positive customer reviews to build trust.
Use tools like Google Analytics and Search Console to identify top-performing keywords and create content that aligns with local search intent.
Exceptional Content Pays Off – Jessica Rose, Copper H2O
“Spending time upfront to create exceptional content pays enormous dividends.”
For businesses in competitive industries, high-quality blog content is critical:
- Create in depth, valuable blog posts that provide expert insights.
- Be patient, great content takes time to rank, but the results are long-lasting.
SEO rewards businesses that prioritize consistency and quality.
Speed and User Experience Are Non-Negotiable – Anthony Martin, Choice Mutual
“Your website must load fast and be easily viewable on both desktop and mobile devices.”
SEO success requires:
- Top-tier content that satisfies search intent and user needs.
- A fast, mobile-friendly website for seamless browsing.
- Clear calls-to-action (CTAs) to convert organic traffic into leads or sales.
Without a smooth user experience, even the best content will fail to deliver results.
Key Takeaways for Small Businesses
- Content is King: Prioritize quality content that answers users’ queries.
- Targeted SEO Wins: Focus on keywords and backlinks that are relevant to your niche.
- Local SEO is Powerful: Optimize your GMB and local search presence to drive regional traffic.
- Patience Pays Off: SEO requires time, but the results targeted traffic, better leads, and higher revenue are worth the wait.
Investing in SEO today is an investment in your business’s future. Start small, stay consistent, and watch your business grow.
